Trends, Brands, On shelf
We spot opportunities before they become obvious.
We follow what customers will want tomorrow. We look for brands with potential and bring them to the right market at the right time.
Explore Trend Radar
Trend Radar
We look for opportunities before they go mainstream.
We track changes in consumer behaviour, social media, categories and products across global markets. We separate short-term hype from trends with real business potential.
- Beauty & Personal Care
- Food & Beverages
- Household
- Health & Wellness
- Kids & Family
- Next Opportunities
Data, Insights, Categories, Market potential
What we are watching
Signals and trends in which we see interesting business potential.
All trends-
Skin Longevity
Skin care is shifting from anti-ageing to long-term skin health. -
Everyday Function
Functional benefits are moving from supplements into everyday food and drink. -
Smarter Cleaning
More concentrated products, less packaging and higher efficiency. -
Active Ageing
Consumers want to stay active, capable and healthy for longer. -
Better Kids Nutrition
Less sugar and better ingredients without compromising on taste and experience.
How we work
From signal to shelf
Audeo’s own method: from the first signal all the way to the shelf. And then again.
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1. We see
We pick up the first signals of change in global markets.
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2. We evaluate
We separate short-term hype from opportunities with real potential.
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3. We select
We look for brands and products that can turn an opportunity into business.
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4. We take it to market
We prepare market entry and open the way to retail for brands.
And then
again
The right brand. The right market. The right time.
We are not looking for more products for our portfolio. We look for brands that match where the market is heading — and get them on shelf just as customers start looking for them.
Have a brand that belongs here?